Coral Oral vs. David's Toothpaste: What's Actually Different
Share
Coral Oral and David's are both fluoride-free, SLS-free natural toothpaste brands, which puts them on a lot of the same comparison lists. Here's where they actually differ.
What's genuinely the same
Both brands are fluoride-free and SLS-free by design, and both position themselves against conventional foaming, fluoride toothpaste. If avoiding those two ingredients specifically is your main criterion, either brand satisfies it — the differences show up elsewhere.
Ingredient philosophy
David's formulas are built around calcium carbonate (a limestone-derived mild abrasive), baking soda, hydrated silica, and xylitol, with a straightforward "clean ingredient list" positioning reinforced by an EWG Verified seal — a third-party certification that their formula meets the Environmental Working Group's safety standards for personal care ingredients.
Coral Oral's formulas are built around a specific traditional botanical active per flavor — black seed oil, neem, moringa, sea moss minerals, or charcoal — each with its own history of traditional use. Coral Oral doesn't currently carry an equivalent third-party ingredient-safety certification like EWG Verified, though its formulas are listed as fluoride-free, SLS-free, and paraben-free on each product page. If a specific third-party certification badge matters to you, that's a real point worth weighing.
Packaging
David's ships in a recyclable metal tube with FSC-certified paperboard packaging, which is a genuine sustainability edge if minimizing plastic tube waste matters to you. Coral Oral's tubes are standard toothpaste tube packaging.
Price
David's Premium Toothpaste runs $10.95 for a 5.25oz tube. Coral Oral's toothpaste is $7.99 per tube one-time, or $5.99 with a subscription — a lower price point per tube, though the two aren't a precise ounce-for-ounce match.
Brand story
Coral Oral is recognized as the first Black-owned toothbrush brand, with press coverage from Black Star News, TheGrio, and AOL. That's a distinct differentiator if brand ownership and story factor into your purchase decision.
Bottom line
Both brands deliver on fluoride-free, SLS-free formulas. David's edge is its EWG Verified certification and more sustainable metal-tube packaging. Coral Oral's edge is a lower per-tube price, a wider range of traditional botanical ingredient options across its toothpaste line, and its story as a Black-owned brand. Which one wins depends on whether third-party certification and packaging or ingredient variety and price matter more to you.
Browse Coral Oral's full toothpaste line to compare formulas directly.
This comparison is based on publicly available product information as of August 2026 and is intended to help with product research, not to disparage either brand. Ingredient lists, certifications, and pricing change over time — check each brand's current site for the latest details.