America's First Black-Owned Toothbrush & Toothpaste Brand

Coral Oral launched as America's first Black-owned toothbrush brand, and has grown from there into a full line of natural, plant-based oral care — toothpaste, mouthwash, an electric toothbrush, and more. If you landed here asking whether Coral Oral is Black-owned, the short answer is yes. Here's the longer one.

America's first Black-owned toothbrush brand

Coral Oral launched as the first Black-owned toothbrush brand in the U.S., building out toothbrushes as its original product before expanding into the rest of a full routine. That "first" distinction is specific to toothbrushes — it's not a claim about toothpaste or oral care as a whole, since other Black-owned brands make toothpaste and mouthwash too. We just happened to start with the brush.

Beyond the toothbrush: black seed, neem, sea moss, and moringa

The toothpaste line leans on ingredients with roots in Black and global wellness traditions, not generic "natural" claims: Black Seed, Neem, Sea Moss, and Moringa, plus a Charcoal formula. Each one is broken down in plain terms — what it is, where it comes from, and what research actually says about it — on our ingredients guide.

A full routine, not just a toothbrush

The line has grown to include mouthwash, an electric toothbrush, floss, and a tongue scraper — all bundled together in the Coral Oral Kit if you'd rather start the whole routine at once instead of piecing it together. Every product in the line is alcohol-free, fluoride-free, BPA-free, and plant-based.

Dentist-recommended, and backed by a guarantee

Coral Oral products are stocked and recommended by independent dental practices around the country — see the real, named list on our dentist-recommended page. And because trying a new oral care routine is a leap, every order is covered by our 30-day money-back smile guarantee.

More than a product line

Being Black-owned shapes more than who holds the company. Coral Oral runs a mentorship and entrepreneurship program that has reached more than 100 youth, and the brand's work has been covered by outlets including ESSENCE and NASPORA.

Common questions

Is Coral Oral Black-owned?
Yes. Coral Oral launched as America's first Black-owned toothbrush brand and has stayed Black-owned as it's grown into toothpaste, mouthwash, and the rest of the line.

Is there a Black-owned toothbrush company?
Yes — Coral Oral is one, and was first to market as a Black-owned toothbrush brand specifically. Shop toothbrushes.

Is there a Black-owned electric toothbrush?
Yes. Coral Oral's electric power toothbrush is part of the same Black-owned line as the manual toothbrushes and toothpaste.

Does Coral Oral make mouthwash, or just toothbrushes and toothpaste?
Both, plus more. The line now includes mouthwash, floss, a tongue scraper, and an electric toothbrush alongside the original toothbrush and toothpaste.

Shop the line

Browse the full Coral Oral collection, or start with the Coral Oral Kit if you want the whole routine in one order — backed by the 30-day money-back smile guarantee either way.

This page describes Coral Oral's own brand and ownership; it isn't third-party verified certification. If anything here looks out of date, let us know.